Money Starts at Home.
Helping children build healthy money habits one story at a time.
Financial literacy begins long before a child opens a bank account. Money Starts at Home helps families teach saving, spending, budgeting, generosity, and financial responsibility through engaging stories, relatable characters, and family-centered activities.
Why it matters
Why Money Starts at Home?
Many children grow up without learning basic financial skills. Topics like budgeting, saving, emergency funds, credit, debt, generosity, and goal setting are often left out of everyday conversations.
A missing piece
Budgeting, saving, and credit are rarely taught at home or in school, leaving kids to learn about money by chance.
Built for families
Created for working families and diverse communities, the series introduces real-world money concepts in age-appropriate ways.
Learning that sticks
Through stories, characters, and activities, children actually enjoy discovering the habits that build lifelong confidence.
What Children Learn
- The difference between needs and wants
- How budgets work
- What emergency savings are for
- The importance of generosity and gratitude
- Why saving matters
- The value of patience and delayed gratification
- How credit really works
- How small decisions create lifelong habits
Meet the family
Meet Mateo, Sofia & Abuela Rosa
Abuela Rosa
Mateo
Sofia
The collection
Featured Book Series
Follow Mateo, Sofia, and Abuela Rosa through seven engaging stories that grow with your child — from first piggy banks to understanding credit.
The Family Motto
Four words to live by.
Because money habits don’t begin at the bank. They begin at home.
with Kindness
Save with Patience
Share with Heart
Spend with Care
The Family Motto
Start Building Healthy Money Habits Today
Shop the books, download activities, or bring Money Starts at Home to your school or community.