Money Starts at Home
Helping children build healthy money habits one story at a time.
Financial literacy begins long before a child opens a bank account. Money Starts at Home helps families teach saving, spending, budgeting, generosity, and financial responsibility through engaging stories, relatable characters, and family-centered activities.
Why it matters
Why Money Starts at Home?
Many children grow up without learning basic financial skills. Topics like budgeting, saving, emergency funds, credit, debt, generosity, and goal setting are often left out of everyday conversations.
A missing piece
Budgeting, saving, and credit are rarely taught at home or in school, leaving kids to learn about money by chance.
Built for families
Created for working families and diverse communities, the series introduces real-world money concepts in age-appropriate ways.
Learning that sticks
Through stories, characters, and activities, children actually enjoy discovering the habits that build lifelong confidence.
The lessons
What Children Learn
- The difference between needs and wants
- How budgets work
- What emergency savings are for
- The importance of generosity and gratitude
- Why saving matters
- The value of patience and delayed gratification
- How credit really works
- How small decisions create lifelong habits
Meet the family
Meet Mateo, Sofia & Abuela Rosa
Mateo
A curious learner who discovers that planning ahead helps families feel confident and secure.
Sofia
A thoughtful friend who learns how money choices affect everyday life and future opportunities.
Abuela Rosa
The wise grandmother who shares simple lessons and family traditions that help children understand money through love, culture, and experience.
The collection
Featured Book Series
Follow Mateo, Sofia, and Abuela Rosa through seven engaging stories that grow with your child — from first piggy banks to understanding credit.
The family motto